The Morning After Stella McCartney
Today we see the after effects of getting in to bed with Stella McCartney. The theory goes (and which is pushed quietly by Nike) that the brand’s Olympic Stella tie up raised sales in the short term,...
View Article5 Things We Learnt This Week, Some Of Which We Already Knew
1 The NRA Nascar deal is the single dumbest sponsorship ever The National Rifle Association’s first sponsorship of a NASCAR Sprint Cup race was marred over the weekend when a fan died of a...
View ArticleBreaking: Golf shows signs of innovation
walter mason via Compfight I’ve been working as a consultant to the HSBC Golf Business Forum taking place in Abu Dhabi next week, and so have kept a close eye on Hack [...] The post Breaking: Golf...
View ArticleGolf marketing has become a one club game
Adam Duff tells @robertwlee he is aiming to win this year with @CallawayGolfEU#KingsOfDistancepic.twitter.com/VxpqNPT4Eb — Golf Monthly (@GolfMonthly) May 6, 2014 Callaway is having a press day based...
View ArticleLuckily, nostalgia is far more powerful than Fifa
So much of my interest in the World Cup is about projection, and nostalgia for childhood. My earliest memory is of 1974, of Cruyff and Beckenbauer playing with the adidas Telstar ball. It’s in many...
View ArticleSepp Blatter looking smokin’ hot
Taken from Barbara Smit’s peerless book on the sports business, Pitch Battle. Sepp in the type of shorts he advocates for women’s football. Other Stuff Like ThisThe genius of Sepp Blatter From a piece...
View ArticleChart of the Day: Official v Unofficial Partners
Note, it’s not fair to call Nike an ambusher. They spend gazillions on World Cup via players and teams, just not with Fifa. Not an argument you’ll hear from adidas, but it’s true. Figures relate to...
View ArticleGolf retail’s Big Bang moment
Let me run a theory past you, picked up while writing this piece in the FT on the golf retail market. Fast forward three years and the golf retail business looks very different. Imagine for a moment...
View Article10 Things on the gap between Adidas and Nike
1 Adidas has launched their Kanye endorsed ‘Yeezy’ trainer. Sport and fashion, old story. And a new one. 2 By most measures, Nike is bigger. 3 The gap is further revealed in the relative ambition:...
View ArticleSponsor as Bond Villain
It’s been a big few weeks for the Bond Villain storyline. Adidas CEO wants Man Utd to play better. (Btw, it’s a stretch, given English is not Hainer’s first language, to elevate this quote in to a...
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